Our Story

Trying to describe Shady Folks in just a few words is very difficult..

We are a beach lifestyle brand that operates out of Santa Rosa Beach, Fl. We know the beach and everything that comes with it.

We aim to make products for those days you just want to lay back and stare at the water. From the days laid back under an umbrella, to the nights around a bonfire. We make apparel for all the lovers of the beach, and the ones landlocked dreaming about it.

Some of our items have a local spin to them. Through this brand, we not only aim to make products for the beachgoers, but also speak to topics that are controversial in our area.

We will “Throw Shade” where it’s needed, because that’s what Shady Folks is all about.

Hope to see you on the sand.